KEEGAN, Warren J. and GREEN, Mark C. <br/><br/>
Global Marketing 

 - 5th Ed.- 
 - New Jersey  Pearson Education  2008 
 - xxiv,;641p. 
<br/><br/><label>ISBN: </label>0138133867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF1416.K44