DWYER, F. Robert and TANNER, John F. <br/><br/>
Business Marketing  Connecting Strategy, Relationships and Learning 

 - Boston  Irwin Mcgraw-hill  1999 
 - xxix,;670p. 
<br/><br/><label>ISBN: </label>0071162003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.D89