MCDONALD, Malcolm and LEPPARD, John <br/><br/>
The Marketing Audit  Translating Marketing Theory into Practice 

 - Oxford  Butterworth- Heinemann Ltd  1991 
 - vii,;268.p. 
<br/><br/><label>ISBN: </label>0750600896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.16M33