TY  - BOOK
AU  - MCDONALD, Malcolm and LEPPARD, John
TI  - The Marketing Audit: Translating Marketing Theory into Practice
SN  - 0750600896
AV  - HF5415.16M33 
PY  - 1991///
CY  - Oxford
PB  - Butterworth- Heinemann Ltd
KW  - Marketing
ER  -