BELCH, George E. <br/><br/>
Advertising and Promotion: An Integrated Marketing Communications Perspective  

 - Eleventh Edition  
 - New York  McGraw-Hill Education   2018 
 - xli,; 764p. 
<br/><br/><label>ISBN: </label>9781259921698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Sales Promotion --Communication in Marketing
<br/><br/><label>LC Class. No.: </label>HF5823.B45