TY  - BOOK
AU  - BELCH, George E.
AU  - BELCH, Michael A.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective 
SN  - 9781259921698
AV  - HF5823.B45 
PY  - 2018///
CY  - New York
PB  - McGraw-Hill Education 
KW  - Advertising
KW  - Communication in Marketing
KW  - Sales Promotion
ER  -