BENUMOLO.E. SHARON ROSE <br/><br/>
EFFECTS OF SALES PROMOTION CAMPAIGNS ON AN ORGANISATION’S SALES PERFORMANCE (A STUDY OF NIGERIAN BOTTLING COMPANY, NBC, LAGOS) 

 - Dr. Ojo Olanipekun  
 - Ibafo  Business Administration  2021 
 - ix,; 73p. 
<br/><br/> The study was to assess the effects of sales promotion campaigns on sales performance in<br/>NIGERIAN BOTTLING COMPANY, NBC, Lagos. The objectives of the study was to examine<br/>the effects of NBC sales promotion campaigns on its sales performance, to determine the<br/>influence of NBC sales promotion campaigns on consumer’s patronage of its products and to<br/>establish the relationship between various sales promotion campaigns and sales volume in NBC.<br/>It used questionnaires and open-ended interviews guide in support of the primary data. Both<br/>quantitative and qualitative research method were used and descriptive research design was<br/>employed as a sample size of 100 consumers of NBC products and the sales and marketing<br/>personnel of NBC was used. The sample size selected for the study was 100 consumers of NBC<br/>products, sales and marketing personnel of NIGERIAN BOTTLING COMPANY. The findings<br/>revealed that multiple NBC products are consumed by the respondents and most consume it on a<br/>daily and weekly basis. It also revealed that NBC has been regular enough with sales promotion<br/>campaigns. It also revealed that NBC makes use of strong sales promotion campaigns (discounts)<br/>to improve sales performance. The study recommends that Nigerian bottling company should<br/>make use of various communication channels in order to make consumers aware of the sales<br/>promotion campaigns that will be deployed. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Administration