TY  - BOOK
AU  - UZOCHUKWU, Shalom Adaeze
TI  - PERCEPTION OF YOUTHS ON THE INTRUSIVENESS OF POP-UP ADVERTS ON  EDUCATIONAL INTERNET SITES: A STUDY OF COVENANT UNIVERSITY 
PY  - 2023///
CY  - Ibafo
PB  - Mass Communication
KW  - Language and Literature
KW  - Mass communication
N2  - This research investigates youths' perception of the intrusiveness of pop-up adverts on educational 
internet sites, with a focus on Covenant University. The study aims to understand how these ads 
disrupt the online learning experience and shape the popular perception of pop-ups. Four 
objectives guide the research: assessing students' awareness of pop-up ads, examining the effects 
on behavior, investigating the impact of intrusiveness on youths, and rating students' perceptions. 
Survey data was analyzed, revealing that a significant percentage of respondents found pop-up 
adverts distracting, negatively affecting their learning experience and focus. Many disagreed that 
the ads were relevant to their educational needs or influenced their clicks. A considerable number 
of participants strongly agreed that pop-up adverts were intrusive, disrupting their browsing 
experience and learning process. However, opinions varied, indicating differing experiences. The 
study showed that the intrusiveness of pop-up adverts hindered youths' concentration and led to 
annoyance and reduced satisfaction with educational websites. Differing perspectives existed on 
whether intrusiveness acted as a barrier or if respondents actively avoided the ads. Respondents 
had mixed views on the ads' impact, agreeing on some benefits but expressing varied opinions on 
performance and resource discoverability. In conclusion, the study highlights that youths perceive 
pop-up adverts negatively, affecting learning experience and concentration. Insights from this 
research can inform improved online advertising strategies for a more conducive learning 
environment on educational platforms. 
Keywords: pop-up adverts, youths, perception, intrusiveness, educational internet sites
ER  -