TY - BOOK AU - KAYODE BLESSING DEBORAH TI - ROLE OF MANAGEMEN ACCOUNTANTS IN PROFIT MAXIMIZATION IN THE NIGERIAN CONSUMER GOODS SECTOR PY - 2023/// CY - Mountain Top University PB - Accounting and Finance KW - Accounting N2 - The consumer products industry in Nigeria has had tremendous expansion and evolution over the past few decades, and it is distinguished by its dynamic market environment and competitive landscape. Profit maximization still ranks as a top priority for firms as they work to remain sustainable and successful. In this setting, management accounting's function stands out as a crucial element af ecting decision-making and total profitability. In the Nigerian consumer goods sector, this study intends to investigate the complex relationship between management accounting practices and profit maximization. The study highlights the particular dif iculties and chances faced by businesses in this industry, which operates in the context of a diverse economy, regulatory environment, and consumer preferences. The test of hypotheses one shows that budget planning and profit maximization has a moderate correlation of 0.467 indicating that there is a positive relationship between the two variables while the increasing degree in budget planning will increase profit maximization by 46.7% .The test of hypotheses two shows that budget planning and profit maximization has a moderate correlation of 0.351 indicating and there is a positive relationship between the two variables while the increasing degree in budget evaluation will increase profit maximization by 35.1%. The test of hypotheses three shows that budget planning and profit maximization has a moderate correlation of 0.265 indicating that there is a positive relationship between two variables while the increasing degree in budget monitoring and control will increase profit maximization by 26.5%. The test of hypotheses shows that emerging technologies and profit maximization has a moderate correlation of 0.050 indicating that there is a positive relationship between the two variables while the increasing degree in emerging technologies will increase profit maximization by 5%. Keywords: Management Accounting, Profit Maximization, Consumer Goods Decision- Making, Cost Analysis ER -