TY  - BOOK
AU  - BELCH, George, E  Et  BELCH Michael. A
TI  - Advertiding and Promotion  An Integrated Marketing Communication
SN  - 9789814575119
AV  - hf5415.12 
PY  - 2015///
CY  - Singapore
PB  - Mc Graw Hill Education
KW  - Marketing
KW  - Advertising and Promotion
ER  -