Advertising and Promotion: An Integrated Marketing Communications Perspective

By: BELCH, George EContributor(s): BELCH, Michael AMaterial type: TextTextPublisher: New York McGraw-Hill Education 2018Edition: Eleventh EditionDescription: xli,; 764pISBN: 9781259921698Subject(s): Advertising -- Communication in Marketing -- Sales PromotionLOC classification: HF5823.B45
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