000			01431nam a22001457a 4500
008			210805b ||||| |||| 00| 0 eng d
100			_aOYEKAN, Ololade Abosede _98625
245			_aPatterns of Instagram Usage for Advertising Among Youths Online Marketers in Niger State
250			_aDr. UDEH, Kenneth
260			_aIbafo _bMass Communication _c2020
300			_aviii,; 41p. _btables
520			_aThis study sought to analyse the pattern of Instagram usage for advertising among youth online marketers in Niger state. It studies the pattern, degree of Instagram usage for advertising among youths online marketers in Niger state, the most preferred platform as well as the benefits and challenges inherent in the adoption and usage of Instagram advertising by online marketers in Niger state. This was done using the Survey method, surveying a total of hundred (400) respondents and the study was hinged on Technological determinism and Stimulus response theories. Findings revealed that Youth online marketers in Niger have embraced social media advertising (Instagram). It was also revealed that a number of challenges militate against the adoption of Instagram advertising by online businesses in Niger state, salient among them is Lack of technical know how. Based on the findings, it was recommended that Youth online marketers embrace Social media advertising
650			_aMass Communication _91452
942			_cTHS
999			_c6094 _d6094