000			01547nam a22001457a 4500
008			211101b ||||| |||| 00| 0 eng d
100			_aTHOMAS OLUWATOMISIN _99005
245			_aTHE INFLUENCE OF OVER-THE-COUNTER TELEVISION ADVERTISEMENT ON CUSTOMER PURCHASING HABITS IN LAGOS METROPOLIS
250			_aDR KENNETH UDEH
260			_aIbafo _bMass Communication _c2021
300			_aix,; 50p.
520			_aTelevision commercials are well-known for using persuasion tactics on customers' purchasing desires. The study was on the influence of Over-the-counter Drug television advertisements on customer purchasing habits in Lagos metropolis. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review and the theoretical framework. The theory used in the research is the consumer behaviour theory. The researcher made use of the survey design and Focus group discussion to gather necessary information .The population was 313333 and the sample size was 400 according to Taro Yamane online calculator. The Simple random sampling and purposive sampling was used to gather information, the researcher applied self-administered questionnaire to obtain primary data. The study's findings demonstrate that majority of responders and discussants can understand the specifics of the advertisement. Finally some findings, limitations, recommendations, conclusions and suggestions were written in this paper.
650			_aMass Communication _91452
942			_cTHS
999			_c6499 _d6499