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100			_aUZOCHUKWU, Shalom Adaeze _99963
245			_aPERCEPTION OF YOUTHS ON THE INTRUSIVENESS OF POP-UP ADVERTS ON EDUCATIONAL INTERNET SITES: A STUDY OF COVENANT UNIVERSITY
250			_aProf. Babatunde Oni
260			_aIbafo _bMass Communication _c2023
300			_aix;, 67pgs.
520			_aThis research investigates youths' perception of the intrusiveness of pop-up adverts on educational internet sites, with a focus on Covenant University. The study aims to understand how these ads disrupt the online learning experience and shape the popular perception of pop-ups. Four objectives guide the research: assessing students' awareness of pop-up ads, examining the effects on behavior, investigating the impact of intrusiveness on youths, and rating students' perceptions. Survey data was analyzed, revealing that a significant percentage of respondents found pop-up adverts distracting, negatively affecting their learning experience and focus. Many disagreed that the ads were relevant to their educational needs or influenced their clicks. A considerable number of participants strongly agreed that pop-up adverts were intrusive, disrupting their browsing experience and learning process. However, opinions varied, indicating differing experiences. The study showed that the intrusiveness of pop-up adverts hindered youths' concentration and led to annoyance and reduced satisfaction with educational websites. Differing perspectives existed on whether intrusiveness acted as a barrier or if respondents actively avoided the ads. Respondents had mixed views on the ads' impact, agreeing on some benefits but expressing varied opinions on performance and resource discoverability. In conclusion, the study highlights that youths perceive pop-up adverts negatively, affecting learning experience and concentration. Insights from this research can inform improved online advertising strategies for a more conducive learning environment on educational platforms. Keywords: pop-up adverts, youths, perception, intrusiveness, educational internet sites.
650			_aLanguage and Literature _vMass communication _99009
942			_cTHS
999			_c7268 _d7268