000 00465nam a22001457a 4500
008 160506b xxu||||| |||| 00| 0 eng d
020 _a9789814575119
100 _aBELCH, George, E Et BELCH Michael. A
_91732
245 _aAdvertiding and Promotion An Integrated Marketing Communication
260 _aSingapore
_bMc Graw Hill Education
_c2015
300 _axxxvi, 842p.
650 _aMarketing
_vAdvertising and Promotion
_91733
942 _cBK
050 _ahf5415.12
999 _c980
_d980