Patterns of Instagram Usage for Advertising Among Youths Online Marketers in Niger State (Record no. 6094)
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| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | OYEKAN, Ololade Abosede |
| 245 ## - TITLE STATEMENT | |
| Title | Patterns of Instagram Usage for Advertising Among Youths Online Marketers in Niger State |
| 250 ## - SUPERVISOR | |
| Supervisor | Dr. UDEH, Kenneth |
| 260 ## - IMPRINT | |
| Place of publication | Ibafo |
| Department (College) | Mass Communication |
| Date of publication | 2020 |
| 300 ## - COLLATION | |
| Pagination | viii,; 41p. |
| Other physical details | tables |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study sought to analyse the pattern of Instagram usage for advertising among youth online<br/>marketers in Niger state. It studies the pattern, degree of Instagram usage for advertising among<br/>youths online marketers in Niger state, the most preferred platform as well as the benefits and<br/>challenges inherent in the adoption and usage of Instagram advertising by online marketers in<br/>Niger state. This was done using the Survey method, surveying a total of hundred (400) respondents<br/>and the study was hinged on Technological determinism and Stimulus response theories. Findings<br/>revealed that Youth online marketers in Niger have embraced social media advertising (Instagram). It was also revealed that a number of challenges militate against the adoption of Instagram<br/>advertising by online businesses in Niger state, salient among them is Lack of technical know how. Based on the findings, it was recommended that Youth online marketers embrace Social media<br/>advertising |
| 650 ## - TRACINGS | |
| Main Subject | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Students Thesis |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Accen. No. | Koha item type |
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| Main Library | Main Library | Reference | 05.08.2021 | 16020601001 | Students Thesis |