Patterns of Instagram Usage for Advertising Among Youths Online Marketers in Niger State
Material type:
TextPublisher: Ibafo Mass Communication 2020Edition: Dr. UDEH, KennethDescription: viii,; 41p. tablesSubject(s): Mass CommunicationSummary: This study sought to analyse the pattern of Instagram usage for advertising among youth online
marketers in Niger state. It studies the pattern, degree of Instagram usage for advertising among
youths online marketers in Niger state, the most preferred platform as well as the benefits and
challenges inherent in the adoption and usage of Instagram advertising by online marketers in
Niger state. This was done using the Survey method, surveying a total of hundred (400) respondents
and the study was hinged on Technological determinism and Stimulus response theories. Findings
revealed that Youth online marketers in Niger have embraced social media advertising (Instagram). It was also revealed that a number of challenges militate against the adoption of Instagram
advertising by online businesses in Niger state, salient among them is Lack of technical know how. Based on the findings, it was recommended that Youth online marketers embrace Social media
advertising
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| Main Library Reference | Not for loan | 16020601001 |
This study sought to analyse the pattern of Instagram usage for advertising among youth online
marketers in Niger state. It studies the pattern, degree of Instagram usage for advertising among
youths online marketers in Niger state, the most preferred platform as well as the benefits and
challenges inherent in the adoption and usage of Instagram advertising by online marketers in
Niger state. This was done using the Survey method, surveying a total of hundred (400) respondents
and the study was hinged on Technological determinism and Stimulus response theories. Findings
revealed that Youth online marketers in Niger have embraced social media advertising (Instagram). It was also revealed that a number of challenges militate against the adoption of Instagram
advertising by online businesses in Niger state, salient among them is Lack of technical know how. Based on the findings, it was recommended that Youth online marketers embrace Social media
advertising
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