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01475nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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210805b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--AUTHOR |
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| Author |
EKERE, Daniella Ogheneyerowo |
| 245 ## - TITLE STATEMENT |
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| Title |
Audience Perception of Female Models in TV Advertisement of Always Ultra and It's Influence on Patronage |
| 250 ## - SUPERVISOR |
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| Supervisor |
Dr. UDEH, Kenneth |
| 260 ## - IMPRINT |
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| Place of publication |
Ibafo |
| Department (College) |
Mass Communication |
| Date of publication |
2020 |
| 300 ## - COLLATION |
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| Pagination |
vii,; 43p. |
| Other physical details |
dia, tables |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
This study examined audience perception of female models in TV advertisement of<br/>always ultra and it’s influence on patronage. It adopted the survey research method<br/>and questionnaire as the instrument of the study. The population of the study comprise<br/>of University of Lagos and Queens College with the total population of 9071. Tayo<br/>Yamane formula was employed to draw a manageable sample size of 384. The<br/>findings from the study shows that that audience especially those who attend Unilag<br/>and Queens college, now have good perception of female model with the aid of<br/>Always ultra advert they watch on television and the also patronize the product<br/>(Always ultra) because of the advert and quality. And the study recommended that<br/>the Association of advertising agencies of Nigeria (AAAN) advertising regulatory<br/>bodies should promote a positive perception of female models for the audience,<br/>through proper censoring of adverts/commercials that have female model as product<br/>promoters |
| 650 ## - TRACINGS |
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| Main Subject |
Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Students Thesis |
