Mountain Top University Library

This study examined audience perception of female models in TV advertisement of
always ultra and it’s influence on patronage. It adopted the survey research method
and questionnaire as the instrument of the study. The population of the study comprise
of University of Lagos and Queens College with the total population of 9071. Tayo
Yamane formula was employed to draw a manageable sample size of 384. The
findings from the study shows that that audience especially those who attend Unilag
and Queens college, now have good perception of female model with the aid of
Always ultra advert they watch on television and the also patronize the product
(Always ultra) because of the advert and quality. And the study recommended that
the Association of advertising agencies of Nigeria (AAAN) advertising regulatory
bodies should promote a positive perception of female models for the audience,
through proper censoring of adverts/commercials that have female model as product
promoters