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01989nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| 100 ## - MAIN ENTRY--AUTHOR |
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| Author |
ONATUGA ABAYOMI OLUWAGBOTEMI |
| 245 ## - TITLE STATEMENT |
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| Title |
CONSUMERS’ PERCEPTION OF THE USEFULNESS AND NECESSITY OF PRODUCT LABEL INFORMATION ON FAST MOVING CONSUMER GOODS (FMCG) A STUDY OF ORAL-B |
| 250 ## - SUPERVISOR |
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| Supervisor |
Prof. Babatunde Oni |
| 260 ## - IMPRINT |
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| Place of publication |
Ibafo |
| Department (College) |
Mass Communication |
| Date of publication |
2021 |
| 300 ## - COLLATION |
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| Pagination |
vii,; 53p. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Consumers' concerns about food quality and safety have grown as a result of previous food<br/>crises and the never-ending discussion over the appropriateness of genetically modified<br/>organism of food products, prompting them to evaluate the use of product label information. The need for knowledge on the best method and basis for consuming food products have<br/>increased greatly, and now the label information that will provide these details can now be<br/>identified through the primary data of the product. One of the most important methods for<br/>customers to discover what's in their food is to look at the label. It allows them to make<br/>informed decisions based on all relevant information regarding the food’s safety and sanitary<br/>nature. So this study was conducted to find out if consumers use the label information and<br/>deem it necessary. In line with the objectives of this research, the instrument of data<br/>collection used was the structured questionnaire; distributed to a sample size of 285 out of<br/>the 1,385 students of the school. The data gathered was thereafter analysed, presented and<br/>interpreted using the descriptive data analysis technique. The results from the data analysis<br/>showed that majority of Mountain Top University undergraduates find product label useful<br/>and it happens to be one of the purchase decision determinants. The study recommended that<br/>FMCG companies and brands address the issue of product labelling to meet the needs and<br/>wants of the consumers. |
| 650 ## - TRACINGS |
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| Main Subject |
Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Students Thesis |
