Mountain Top University Library

Consumers' concerns about food quality and safety have grown as a result of previous food
crises and the never-ending discussion over the appropriateness of genetically modified
organism of food products, prompting them to evaluate the use of product label information. The need for knowledge on the best method and basis for consuming food products have
increased greatly, and now the label information that will provide these details can now be
identified through the primary data of the product. One of the most important methods for
customers to discover what's in their food is to look at the label. It allows them to make
informed decisions based on all relevant information regarding the food’s safety and sanitary
nature. So this study was conducted to find out if consumers use the label information and
deem it necessary. In line with the objectives of this research, the instrument of data
collection used was the structured questionnaire; distributed to a sample size of 285 out of
the 1,385 students of the school. The data gathered was thereafter analysed, presented and
interpreted using the descriptive data analysis technique. The results from the data analysis
showed that majority of Mountain Top University undergraduates find product label useful
and it happens to be one of the purchase decision determinants. The study recommended that
FMCG companies and brands address the issue of product labelling to meet the needs and
wants of the consumers.