| Summary, etc |
This research investigates youths' perception of the intrusiveness of pop-up adverts on educational <br/>internet sites, with a focus on Covenant University. The study aims to understand how these ads <br/>disrupt the online learning experience and shape the popular perception of pop-ups. Four <br/>objectives guide the research: assessing students' awareness of pop-up ads, examining the effects <br/>on behavior, investigating the impact of intrusiveness on youths, and rating students' perceptions. <br/>Survey data was analyzed, revealing that a significant percentage of respondents found pop-up <br/>adverts distracting, negatively affecting their learning experience and focus. Many disagreed that <br/>the ads were relevant to their educational needs or influenced their clicks. A considerable number <br/>of participants strongly agreed that pop-up adverts were intrusive, disrupting their browsing <br/>experience and learning process. However, opinions varied, indicating differing experiences. The <br/>study showed that the intrusiveness of pop-up adverts hindered youths' concentration and led to <br/>annoyance and reduced satisfaction with educational websites. Differing perspectives existed on <br/>whether intrusiveness acted as a barrier or if respondents actively avoided the ads. Respondents <br/>had mixed views on the ads' impact, agreeing on some benefits but expressing varied opinions on <br/>performance and resource discoverability. In conclusion, the study highlights that youths perceive <br/>pop-up adverts negatively, affecting learning experience and concentration. Insights from this <br/>research can inform improved online advertising strategies for a more conducive learning <br/>environment on educational platforms. <br/>Keywords: pop-up adverts, youths, perception, intrusiveness, educational internet sites. |
