Mountain Top University Library

This research investigates youths' perception of the intrusiveness of pop-up adverts on educational
internet sites, with a focus on Covenant University. The study aims to understand how these ads
disrupt the online learning experience and shape the popular perception of pop-ups. Four
objectives guide the research: assessing students' awareness of pop-up ads, examining the effects
on behavior, investigating the impact of intrusiveness on youths, and rating students' perceptions.
Survey data was analyzed, revealing that a significant percentage of respondents found pop-up
adverts distracting, negatively affecting their learning experience and focus. Many disagreed that
the ads were relevant to their educational needs or influenced their clicks. A considerable number
of participants strongly agreed that pop-up adverts were intrusive, disrupting their browsing
experience and learning process. However, opinions varied, indicating differing experiences. The
study showed that the intrusiveness of pop-up adverts hindered youths' concentration and led to
annoyance and reduced satisfaction with educational websites. Differing perspectives existed on
whether intrusiveness acted as a barrier or if respondents actively avoided the ads. Respondents
had mixed views on the ads' impact, agreeing on some benefits but expressing varied opinions on
performance and resource discoverability. In conclusion, the study highlights that youths perceive
pop-up adverts negatively, affecting learning experience and concentration. Insights from this
research can inform improved online advertising strategies for a more conducive learning
environment on educational platforms.
Keywords: pop-up adverts, youths, perception, intrusiveness, educational internet sites.