e-Marketing: Improving Marketing Effectiveness in a Digital World

By: MCDONALD, MalcolmContributor(s): WILSON, HughMaterial type: TextTextPublisher: London Pearson Education Limited 1999Description: xv,; 163pISBN: 0273644270Subject(s): Marketing -- e-MarketingLOC classification: HF5415.I265.M33
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