Advertising & IMC: Principles & Practice

By: MORIARTY, SandraContributor(s): MITCHELL, Nancy, WOOD, Charles and WELLS, WilliamMaterial type: TextTextPublisher: Harlow Pearson 2019Edition: Eleventh EditionDescription: 664pISBN: 9781292262062Subject(s): AdvertisingLOC classification: HF5823.M67
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